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Our Approach

Generations ago, most people either farmed themselves or directly knew a farmer. Today, we've become disconnected from the lands and the hands that produce our food. When something goes wrong in our food supply, it's easy to blame a company for perceived negligence. Sometimes, we forget that there are real and honest people, who are forced to make tough decisions. We want to share with you some of those people, their stories, and their struggles.

Farmers and Ranchers

Contrary to popular belief, 98% of U.S. farms are family-operated. These farm and ranch families account for less than 2% of the total U.S. population. One U.S. farm feeds 166 people annually, nationally and abroad. Farmers and ranchers today are more efficient, using less inputs, less water, less labor, and less fuel. For more farm facts, visit

Farm and Ranch

Many crops are not subsidized. In 2017, only 30% of all farms received government payment. California is the #1 ag producing state, second is Washington state, followed by Florida, Arizona, and then Idaho. Additionally, California accounts for 40% of all organic production in the United States. There are over 400 different commodities grown in California, and the state produces 90% of the following: almonds, apricots, artichokes, avocados, broccoli, dates, celery, cauliflower, kiwifruit, garlic, figs, lemons, nectarines, olives, lettuce, pistachios, plums, pomegranates, tomatoes, and walnuts.

Interested in Contributing?

We're looking to expand our resources to include farmers and ranchers of other commodities around the United States.

Our Founder

Lacy Litten, Innovative Produce

Lacy Litten works as the Director of Food Safety & Field Operations Manager at Innovative Produce/Faith Farming in Santa Maria, CA. Lacy got her start in agriculture working as a Human Resources Manager, quickly adding on responsibilities in safety and food safety.

Lacy serves on multiple community boards and industry committees:

Lacy has a BA in Mass Communication and Media Studies from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University and is currently pursuing a MA in Organizational Leadership. Lacy holds several certifications in food safety and other agriculture related areas. She graduated Leadership Santa Maria Valley in 2018 and was part of the United Fresh Produce Industry Leadership Program, Class 24. In her free time, she enjoys horseback riding, archery, traveling, and spending time in the mountains.

Connect with Lacy